In conclusion, this business proposal has successfully investigated the market potential for a circular economy, slow fashion, and community empowerment-driven business through the concept of Gather and Grow. The proposal has explored practical ways to integrate sustainability and clothing longevity into a creative business model that encourages community engagement and environmental responsibility. The objectives were addressed throughout. The first objective- to identify and discuss problems and solutions related to sustainable fashion and garment longevity, was achieved by examining the challenges posed by fast fashion and proposing creative environments that foster skill development in repair and up cycling. This research highlights how Gather and Grow could play a strong role in addressing waste reduction and promoting sustainable consumption practices. The second objective focused on proposing a branding and marketing strategy to effectively target Gen Z and Millennials. By looking into insights into these demographics' values, such as their preference for sustainability, creative interests, and strong community connections, the proposal aligns with their needs and interests. The branding strategy emphasises strong community driven marketing ensuring that Gather and Grow resonates with its intended audience. This approach demonstrates how the business could promote meaningful change in the fashion industry while empowering communities.